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Honest Abe Roofing

Honest Abe Roofing Miami is the most trusted and reliable roofer serving Miami-Dade and Broward counties.
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Role
Head of Marketing
Time
2024 - Present
Platform
Web
Home Services
Project Overview
Honest Abe Roofing Miami is a leading roofing contractor provider reliable and high-quality roofing services. In a cut-throat market, quality is everything, and a consistent flow of high quality leads is paramount for growth.
My Contributions
Completely rebuilt the marketing channels and advertising campaigns to align to the Miami and Broward markets. Saw an immediate 50% increase of qualified leads.

Mission

Accelerate sales through tragetted advertising campaigns and organic growth.
Increased leads
We need leads and we need them yesterday. Optimizing our advertisements, budgets, and tracking were the first steps.
Increased conversions
We need quality leads, and ensuring we are targeting the correct buyers and neighborhoods are the next step.
Build reputation
Both online and in-person, we must present exellence. This requires SEO optimization, boots-on-the-ground campaigns, and training staff.

Achievements

Qualified leads and strategy
Visibility and Attribution
  • Completely rebuilt marketing channels internally for visibility.
  • Rebuilt tracking for accurate attribution.
Strategy and asset development
  • Rebuilt advertising campaigns across digital and physical.
  • Built modern landing pages that match ad messaging.
  • Completed SEO audit of corporate site and collaborating on implementation to improve keyword rankings.
  • Build out brandkit and new video assets to streamline future ad creation.

Outcome

The story is unfolding!
Increased Leads and Appointments
  • Rapidly increasing rate of Google LSA leads due to proper feedback loops to Google.
  • 50% increase in leads month over month.
  • 50% increase in lead to appointment rate.
Consistent 5-star reviews
  • Staff training and client communications have led to consisten 5-star reviews.
  • Referrals are slowly increasing, but too soon to attribute!

More information coming soon!

My site is under construction :)