Runway Health

Runway Health is an online travel clinic offering pre-departure prescription consultations.

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Role

Product

Time

2024 - Present

Platform

Web

Project Overview

Runway Health offers an incredible experience, yet it has a lot of room for improvement as a product. My goals coming in are to accelerate product developments with revenue growth as the key target metric.

My Contributions

I have designed and shipped many UX improvements, cleaned up tech debt, and implemented new revenue driven features and improvements, utilizing generative AI.

Mission

Accelerate growth and product development with three key buckets in mind:

Customer Lifetime Value

What immediate growth channels can we use to increase customer lifetime value?

Conversions

How can we optimize our website, landing pages, and funnel for conversions?

Volume

How can we increase traffic to our website? How can we onboard travel partners rapidly? What can be optimized in our operations to increase our output?

Achievements

Brand, product, marketing, and more.

Customer Lifetime Value

Implemented a destination-based recommendation algorithm using generative AI in a single week.
Designed and implemented a referral system to increase word-of-mouth growth.

Conversions

Rebuilt Google Analytics, fixing false ad conversion data.
Implemented PostHog and audited the entire consultation flow, identifying key drop-off touchpoints and removing them.
Rebuilt the checkout page, metrics pending.

Volume

Cold called various targeted industries, including missionaries, student travel organizations, and physician groups.
Initiated partner discussions with large enterprise institutions via my network.

Outcome

The story is unfolding!

Increased Revenue

Increased Average Order Value by ~ 14%.
Addon component accounted for approximately 22% of revenue within the first 3 months.

Increased Conversions

Results are pending, but initial data indicates reduced drop-offs and increased bottom-of-funnel conversion rates.
Next steps are to audit the top-of-funnel and begin to optimize via A/B tests.

Runway Health

Mission

Achievements

Outcome

More information coming soon!