Runway Health

Runway Health is an online travel clinic offering pre-departure prescription consultations.

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Role

Product

Time

2024 - Present

Platform

Web

Project Overview

Runway Health offers an incredible experience, yet it has a lot of room for improvement as a product. My goals coming in are to accelerate product developments with revenue growth as the key target metric.

My Contributions

I have designed and shipped many UX improvements, cleaned up tech debt, and implemented new revenue driven features and improvements, utilizing generative AI.

Mission

Accelerate growth and product development with three key buckets in mind:

Increasing Customer Value

What immediate growth channels related to customer value?

Increasing Conversions

How can we optimize our website, landing pages, and funnel for conversions?

Increasing Volume

How can we increase traffic to our website? How can we onboard travel partners rapidly? What can be optimized in our operations to increase our output?

Achievements

Brand, product, marketing, and more.

Increasing Customer Value: Work in Progress

Implemented a destination-based recommendation algorithm using generative AI in a single week to increase Average Order Value. Designing a referral system to increase word-of-mouth growth. Redesigning and relaunching the email newsletter.

Increasing Conversions: Work in Progress

Implementing and monitoring A/B tests, optimizing the funnel by reducing return consultation steps by nearly 50%, referral systems, and more.

Increasing Volume: Work in Progress

Supporting the founder and CEO with partnership process automation and outbound reach. Freeing up founder time and sales bandwidth by optimizing development and operations.

Outcome

The story is unfolding!

Will we continue to grow?

With a 4.8 Trust Pilot and more growth channels being launched, I believe we will continue to grow. I am eager to update this section once the results of our recent work are available.

Runway Health

Mission

Achievements

Outcome

More information coming soon!